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Home Cases Lead gen for an industrial equipment manufacturer
B2B company

Lead gen for an industrial equipment manufacturer

Built a B2B lead engine through LinkedIn and content. In 8 months qualified inquiries from relevant companies grew 4×.

⏱️
Duration
8 months
📅
Period
January — August 2024
Growth trend +315%

Results

📈
+315%
lead growth
📊
×3.1
qualified inquiries
🎯
-27%
cost per lead
⏱️
8 mo
to result
The task

Deliver a steady flow of B2B inquiries from companies that need industrial equipment.

What we did
Defined decision-maker profiles and target industries
Ran LinkedIn targeting by relevant job titles
Produced a series of expert articles and case studies
Set up nurture sequences and lead handoff to sales
Reviewed lead quality with the client every month

Tools

💼LinkedIn Ads
✍️Content marketing
📧Email sequences
📊CRM
📈GA4
🎯Retargeting
"

Sales finally gets inquiries from people who actually need the equipment, not random requests. The deal cycle became predictable.

🏭
PromMash
Industrial equipment manufacturer

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