Grew fashion store revenue in peak season

Prepared a clothing store for the season: category SEO and paid search with a product feed. In 6 months revenue from promotion grew 137%.

⏱️

Duration

6 months

📅

Period

March — August 2024

Growth trend +137%

Results

📈

+137%

revenue growth

📊

+96%

organic traffic

🎯

×1.6

average order value

⏱️

6 mo

to result

The task

Grow the clothing store's peak-season revenue through search and shopping ads.

What we did

Worked category and filter SEO for seasonal demand

Set up the product feed and Shopping campaigns

Launched dynamic product retargeting

Optimised product pages and site speed

Connected end-to-end analytics by channel

🔍SEO

🛍️Google Shopping

📣Google Ads

🎯Retargeting

📦Product feed

📊GA4

We closed the season with the best numbers in the store's history. Ads and organic finally work as one system.

👗

Stella Wear

Clothing online store

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