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Home Cases Fitness club: 320 new memberships in 2 months
Local business

Fitness club: 320 new memberships in 2 months

Ran Facebook and Instagram ads for a fitness club ahead of the season. In 2 months we brought 320 new memberships at a $7 cost per lead.

⏱️
Duration
2 months
📅
Period
August — September 2024
Growth trend 320

Results

📈
320
new memberships
📊
$7
cost per lead
🎯
-61%
lead cost
⏱️
2 mo
campaign length
The task

Fill the club with new memberships before peak season while keeping the lead cost low.

What we did
Targeted the audience within a 5 km radius
Built a series of trial-session offers
A/B-tested 8 creative sets
Retargeted people who attended a trial
Passed leads to managers in the CRM in real time

Tools

🎯Facebook Ads
📸Instagram Ads
📍Geo-targeting
🔁Retargeting
📊CRM
📈GA4
"

We've never had this kind of lead flow before a season. Managers work hot leads instead of cold-calling a list.

🏋️
PowerGym
Fitness club chain

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