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Increased inquiries for legal services

Set up paid search and landing pages for a law firm. In 4 months the flow of inquiries grew 3.5× while the cost per inquiry dropped.

⏱️
Duration
4 months
📅
Period
February — May 2024
Growth trend +248%

Results

📈
+248%
more inquiries
📊
-38%
cost per inquiry
🎯
landing conversion
⏱️
4 mo
to result
The task

Get a steady flow of legal-services inquiries from paid traffic and lower their cost.

What we did
Built keyword sets by service and region
Reworked landing pages around specific queries
Launched search and display as separate campaigns
Added call tracking and end-to-end analytics
Pruned placements and adjusted bids weekly

Tools

📣Google Ads
📢Bing Ads
☎️Call tracking
📈GA4
📊Analytics
🖥️Landing pages
"

Inquiries started in the second week, and within a month we could barely keep up. The reporting is transparent — we see what we pay for.

⚖️
Law & Partners
Law firm

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