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Scaled a SaaS service to stable user growth

Launched paid acquisition for an early-stage SaaS product. In 5 months we reached a predictable flow of sign-ups with a clear acquisition cost.

⏱️
Duration
5 months
📅
Period
April — August 2024
Growth trend +190%

Results

📈
+190%
sign-up growth
📊
-24%
cost per sign-up
🎯
×1.8
trial-to-paid
⏱️
5 mo
to result
The task

Find a controllable acquisition channel and reach a stable flow of sign-ups.

What we did
Tested audience and offer hypotheses
Built creative + landing pairs for each segment
Set up events and the funnel in analytics
Optimised campaigns for conversion to activation
Scaled what delivered steady results

Tools

🎯Meta Ads
📣Google Ads
🖥️Landing pages
📈Product analytics
📊GA4
🧪A/B testing
"

We finally understand what a user costs and how to get one. That let us plan growth instead of guessing.

🚀
TaskFlow
SaaS for task management

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27+ businessesalready growing with Grottix
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